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The quote »fuck the midtones« is from a documentary called »how to make a book with steidl«. As you can imagine it's about Steidl, a German book publisher. One finds out about how he works and with whom – from time to time his clients are called Karl Lagerfeld or Günter Grass. Everyone who is interested in print, books, typography or similar should watch it.

For a start, here's the trailer: http://www.howtomakeabookwithsteidl.com/Trailer.html